Wednesday, December 23, 2009

Why do you need a domain name? - By: Gen Federico

Starting an online business or building a website can be a daunting task, especially if you have no knowledge of how the Internet works. Your domain name is the name that your business or website will be known by, so it is very important that you choose your domain name very carefully. Selecting a domain name that reflects the nature of your website or business is a good idea so that people are more likely to remember it. If a domain name is memorable to a customer then they are more likely to visit your website again, if it is a confusing or irrelevant domain name (such as your initials) then visitors are unlikely to remember it.

Your domain name will be followed by a suffix. There are several of these to choose from but the most popular are co.uk and .com. You can register more than one domain name as long as it is available and pay an annual, or bi-annual, fee for each name.

When you are deciding which company to use when selecting a domain name you have to do some research into what the company, or registrar, offers. Don't be tempted by a cheap deal unless you know which services you will be receiving. A reputable company such as here at Heart Internet will offer many other services included in the cost of your domain name. Some of those services may include web forwarding and unlimited email forwarding as well as a host of other benefits.

Using a cheap company to register your domain name may result in hidden costs further down the line when you want to actually use your domain name.

A good company will also be able to offer domain name privacy, which is extremely important to prevent identity theft online. Paying an annual fee for this protection can prevent unsolicited emails or third parties finding out your contact information.

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